What is MSRP?

Hands Holding Car and Money

Manufacturer Suggested Retail Price or MSRP is the price of a vehicle suggested by the manufacturer. You’ll often find this on the windows and windshields of cars on our Mt Dora dealer lots, but not many people know what it means. But just because you don’t know what is MSRP doesn’t mean that this set price can’t benefit you when shopping for a new vehicle. 

Don’t be intimidated by the MSRP meaning or its pricing on a vehicle. At Advantage Chrysler Dodge Jeep RAM, we assist our customers with any of the concerns they may have. If you’re interested in purchasing a new vehicle from our Sandford-area dealership or learn about the difference between the MSRP vs. invoice, come down to Advantage Chrysler Dodge Jeep RAM and we’ll be happy to help you. Also, if you’re looking to get a great deal on a new or used vehicle, reach out to our finance center to see what’s available for you today!

What is the MSRP Meaning? 

The MSRP is the recommended price set by manufacturers to sell the vehicle on our Eustis-area dealer. There’s more to what is MSRP than what the manufacturer suggests. See what they are below:

  • A particular model will share the same MSRP across all dealerships, as the price is set by the manufacturer.
  • While the MSRP is the same for each vehicle of the same model, it won’t be the same for every vehicle the manufacturer sells. For instance, SUVs will have a different MSRP than a sedan or a truck. 
  • Car shoppers can find the MSRP on the manufacturer’s website or the dealer’s website, and they can use it when negotiating the price of their new vehicle. 

How is the MSRP Set for Vehicles?

The vehicle manufacturer doesn’t just set the price to whatever they like. There is a process that goes into determining what is the MSRP. Learn more about this process below:

  • The MSRP sets a vehicle’s base price at its entry-level configuration without additional features or accessories. 
  • Additional features and higher trim levels will raise the cost of the vehicle accordingly. 
  • While the MSRP is recommended by the manufacturer, it’s not necessarily the at which price the dealership will choose to sell the vehicle. 
  • Depending on the invoice price for the vehicle — the price the dealership paid for the vehicle — the dealer may raise or lower the price of the car for Leesburg shoppers.
  • Demand also plays a role in how much a vehicle costs. A popular model will most likely be sold closer to the MSRP, while a less popular model may be set at a discount.

What is the MSRP vs. Invoice Pricing?

You’ll hear the term invoice pricing at our Tavares-area dealership, but what does it mean, and what’s MSRP vs. invoice. Find out more below:

  • Invoice price (or dealer price) refers to the amount a dealer pays the manufacturer 
  • MSRP is the “sticker price”, i.e the amount you’ll be paying the dealer

You should also have in mind that you can negotiate the price of the MSRP when you visit Advantage Chrysler Dodge Jeep RAM or any other dealership using the invoice price. This can save time, money, and stress during the car shopping process.

Learn More About Our Vehicle’s MSRP at Advantage Chrysler Dodge Jeep RAM

Don’t go car shopping blind. If you’re interested in learning more about the MSRP or negotiating it at our Mt Dora dealership visit us today to see what you can get today! Contact us for more service today! 


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